the globe

Exchange Modules

The Belco Exchange modules offer undergraduate bachelor-level students the experience to join modules at our partner institutions.

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accelerationacademy@fontys.nl

Luxury Marketing and Digital Marketing

This course will not only transmit the essentials of luxury as a social phenomenon in the changing society worldwide but also inform about the main actors, strategies and customer evolution. The learning outcomes: To sharpen students’ understanding of luxury sociology; comprehension of the modern luxury industry; awareness of the evolution of the luxury business model through today’s changing society and consumer generations. LEARNING7 is an online digital marketing program that allows you to strengthen your marketing skills in strategic planning, formats, platforms, targeting and measurement techniques to develop brand building and performance marketing campaigns.

Bordeaux, France

accelerationacademy@fontys.nl

Entrepreneurship in Action

Students will experience and learn what it is to be an entrepreneur in South East Asia and in this period in Bangkok Thailand. A 2-week program, out of the classroom program, where students will get workshops of different experts and company visits in different kinds of industries. Creative thinking, intercultural awareness, and professional leadership are the skills you will work on. It’s one of the most amazing experiences students will have. A perfect way to learn about doing business in Asia.

Bangkok, Thailand

accelerationacademy@fontys.nl

Artificial Intelligence & Analytics

At the end of this course, you will have achieved the following learning objectives: • Define and understand Analytics and Artificial Intelligence concepts, together with their subtechniques and sub-technologies. • Confront complex data and AI challenges through a strategic business lens. • Frame the application of these technologies inside an organization and across its different business units. • Apply theoretical learnings to generate basic solution prototypes • Price and quantify a strategic set of AI/Analytics projects with the goal of boosting key business metrics in an organization. • Translate technologies benefit rationales whose application generates competitive advantages and bottom-line results in both the short and long term. • Develop, consume, execute, implement, and produce a project prototype. • Differentiate, recognize, manage, and process different data sources. • Understand how to quantify business goals to prioritize AI & Analytics projects under a specific methodology framework. • Generate a high-level technical architecture. • Have an updated understanding of recently deployed technologies in the market, such as GPT-3 or other visual recognition tools.

Eindhoven, The Netherlands

accelerationacademy@fontys.nl

Customer Experience (Cx) Innovation

At the end of this course, you will have achieved the following learning objectives: • Understand the customer experience of on the landside transportation of Eindhoven Airport (from a customer perspective) and its transport connections to the city of Eindhoven. • Develop and execute the customer journey of customers. • What are the decision-making processes in the landside transportation, transportation services, Service Design, customer journey, decision making with data, data generation, concept creation, and validation.

Eindhoven, The Netherlands

accelerationacademy@fontys.nl

Branding and Advertising

You are working for an investor that is interested in a company. You have to sell like an investor your plan. You have to sell it, think about every aspect. Give me a business case and what budget you need to launch it. In short, what am I looking at as an investor: • The concept/brand. • Marketing (is it smart wise). • what type of people fit this label and want to be a part of it (creating a brand everybody wants to be a part of...). • and how will everything look like from then on for 2 years ... so we also need a small future to ensure that this label remains.

Eindhoven, The Netherlands

accelerationacademy@fontys.nl

Investment Management

You will understand how to think and act as a consultant in Real Estate. You have to advise your investor on the property in the Chicago Region. You are able to visit the different buildings and you will learn how investing in real estate works. You have to have a professional attitude and you have to be a problem-solving thinker. This module gives you the opportunity to visit Chicago and meet property owners and learn about the real estate market in Chicago.

Chicago, USA

accelerationacademy@fontys.nl

Personal leadership

At the end of this course, you will have achieved the following learning objectives: • To understand the concepts of leadership, personality, and rhetoric. • To integrate your lived experiences into your own leadership development process. • To develop your personal competencies (employability skills).

Ottawa, Canada

accelerationacademy@fontys.nl

Introduction to Equity, Diversity & Inclusion

At the end of this course, you will have achieved the following learning objectives: • To understand the concepts of equity, diversity, and inclusion. • To gain an overview of today’s issues on equity, diversity, and inclusion. • To develop your intercultural and interpersonal competencies.

Ottawa, Canada

accelerationacademy@fontys.nl

International Business and Multicultural Relations

When encounters between companies belonging to different cultures take place, it is easy for misunderstandings to arise due to the existence of socio-cultural differences and limited knowledge of such. These socio-cultural clashes hinder the success of the internationalization strategy, which in turn renders financial and strategic efforts a waste, hence threatening the organization’s longevity. This investigation identifies those socio-cultural variables which act over the negotiations and incursions that Colombian enterprises make into foreign markets, so as to provide key elements on how to be highly competitive in intercultural matters and therefore to be able to face the challenges posed by a global economy.

San Francisco, USA

accelerationacademy@fontys.nl

Digital transformation and Resilient Cities

At the end of this course, you will have achieved the following learning objectives: • Understand the evolution of urban development in response to technological advances, explosion of data, and cultural needs evolution. • Distinguish between traditional cities and 21st-century cities; incorporating key knowledge about the main drivers of this transformation. • Analyze the basic dimensions, functions, and needs of what makes a smart city resilient, and why those disruptions were made. • Identify and build a resilient city CANVAS framework to establish a strategic model that supports innovation. • Understand the role of Artificial Intelligence, Big Data, IoT, Visual Recognition, and other technologies in driving urban resilience and innovation. • Analyze global cities' open opportunities. Data repositories to design and document improvement. • Generate disruptive digital storytelling and data-driven deliverables that summarize potential innovation ideas that could bring real value.

Eindhoven, The Netherlands

accelerationacademy@fontys.nl

International Marketing

When encounters between companies belonging to different cultures take place, it is easy for misunderstandings to arise due to the existence of socio-cultural differences and limited knowledge of such. These socio-cultural clashes hinder the success of the internationalization strategy, which in turn renders financial and strategic efforts a waste, hence threatening the organization’s longevity. This investigation identifies those socio-cultural variables which act over the negotiations and incursions that Colombian enterprises make into foreign markets, so as to provide key elements on how to be highly competitive in intercultural matters and therefore to be able to face the challenges posed by a global economy.

Alnwick, England

accelerationacademy@fontys.nl

Organization and Management

An analysis of organizations and the management processes of planning, organizing, directing, and controlling in the context of socio-technical systems. Individual, group, intergroup, and organizational responses to various environments and technologies are studied, as are pertinent techniques of manpower management. Students will be able to:

Alnwick, England

accelerationacademy@fontys.nl

Business in Europe

In this course, we investigate and show how a unique combination of cultures and environments, despite great social and military conflicts, is now a rival to the top four world economies. • Analyze the historical regional changes, including political, economic, and social, that affected the economic changes in Europe.

Alnwick, England

accelerationacademy@fontys.nl

Business Challenge and Project

Through Business Game, students have to face the distance team organizational challenges and work together on problem-solving. Students are expected to address challenges within a specific activity sector and to make: • National/Local sector analysis • Value proposition • Challenges and potential solutions

Bordeaux, France

accelerationacademy@fontys.nl

Budget and Management Control and Negotiation

This course provides a better understanding and practical approach to Management Control Systems and tools. As a student, you understand management control concepts. You get a better understanding of the management control goals. You are able describe the Management control process and know Management Control tools and you can apply Management Control tools to increase the performance.

Bordeaux, France

accelerationacademy@fontys.nl

Wine Business and Brand Management

To provide Brand management theory “on the ground” and to get a global knowledge of the corporate/product communication challenges and issues. Understand why it is crucial today in any corporation and for any business situation. How to develop a personal brand. The course gives a better understanding of the wine sector in France. Two folded course introduces students to Grape Brewing and Wine Making principles on one hand and to the Winery Management and Marketing Strategy on the other hand.

Bordeaux, France

accelerationacademy@fontys.nl

Introduction to Corporate Strategy and International Business Ethics

This course provides a better understanding and practical approach to Management Control Systems and tools. As a student, you understand management control concepts. You get a better understanding of the management control goals. You are able describe the Management control process and know Management Control tools and you can apply Management Control tools to increase the performance.

Bordeaux, France